{"id":540,"date":"2019-09-18T11:47:23","date_gmt":"2019-09-18T11:47:23","guid":{"rendered":"https:\/\/concise-h2020.eu\/?p=540"},"modified":"2020-07-01T13:52:20","modified_gmt":"2020-07-01T13:52:20","slug":"obstacles-and-incentives-of-communication","status":"publish","type":"post","link":"https:\/\/concise-h2020.eu\/es\/obstacles-and-incentives-of-communication\/","title":{"rendered":"Obstacles and incentives of engaging in public science communication"},"content":{"rendered":"

Exploring the obstacles and incentives of public science communication is an important part of CONCISE<\/a>. And to achieve this goal, the team from the \u00abScience, Communication and Society Studies Centre\u00bb of the Pompeu Fabra University (CCS-UPF<\/a>) will interview 30 European-based science communicators in depth.<\/strong><\/p>\n

<\/p>\n

Science communication landscape has changed<\/h3>\n

\"\"\u00a0For the past two decades, science communication has experienced profound transformations. Now there are countless sources and content creators<\/strong>. There is also more information available on the Internet. And also, the\u00a0public’s\u2019 consuming behaviour<\/b> has changed dramatically.
\nAs a matter of fact, most journalistic media have reduced their resources to cover science<\/strong> and technology news during the last decade. Nonetheless, many other organizations (such as universities, research, and innovation centres and private companies) have, in turn, increased them. Thus, the role of such organisations in science communication is becoming more active.
\nSocial networks and search engines<\/strong> (e.g. Google, YouTube, etc.) are now central pieces in the news cycle, thanks to their algorithms. The immediate reactions of the audience, like clickbait, are now key and drive the information flows.
\nAnother big change in modern science communication is its multiple actors<\/strong> and their interactions. Examples of such actors are:<\/p>\n